In 1923, Hawthorne K. Dent wanted to create a different type of insurance company. Dent founded General Insurance Company of America in Seattle, Washington. After 30 years of earning praise for excellent services and competitive rates, Dent founded the Selective Auto and Fire Insurance Company of America, as a subsidiary of General Insurance Company. SAFECO sold many products including auto insurance, fire insurance, life insurance as well as mutual funds and commercial lines of insurance. Throughout the 50s and 60s, both insurance companies thrived and Dent decided to merge the companies together forming Safeco Corporation.  For the next 50 years, Safeco expanded their reach in the country, offering insurance products from coast-to-coast. In the early 2000s, Safeco decided to return to its roots and decided to focus on selling certain insurance products in Utah:

  • Auto
  • Classic Auto
  • Home, Condo and Renters
  • Landlord Protection Services
  • Boat/Watercraft
  • Motorcycle
  • RV
  • Umbrella

Safeco Corporation is now under the Liberty Mutual Insurance umbrella of insurance agencies. Safeco continues to focus on personalized service and providing competitively priced insurance products to its many customers. Safeco is also committed to building strong communities and contributes to local communities is Washington and Oregon in many different ways. From the Safeco Insurance Foundation that supports non-profit organizations in the education and health and human services fields to supporting non-profit community events, Safeco encourages its employees and the community to give back. Safeco’s commitment to customer and community is evident by their vast presences within the communities the company and its agents serve. Safeco not only encourages its customer to “Do More. We make it easy for you.™” Safeco encourages itself and its employees to do as much as they can.

Talk to your agent at Eastern Utah Insurance today about the many lines of insurance products Safeco has to offer!